According to Pinterest, this will be the biggest beauty trend of 2018
Searches have increased 152% year on year.
We love a trend as much as the next girl, be it tiny glasses, mulled wine-coloured hair or curtain bangs. (The list goes on…)More often than not, Pinterest can forecast trends before they actually happen, by analysing their search data and pinpointing when a term spikes in popularity.
In the recent Pinterest 100 Global Report, the site predicted that ‘next level lashes’ — aka long, thick eyelashes — would be the beauty trend of 2018. Pinterest crunched the numbers, and over the past year searches for false lash effect eyelashes have risen by 152%.